Improving Ad Campaign Performance with Tracking SoftwareWhen it comes time for you to run your own ad campaigns, it's extremely important for you to have a reliable ppc tracking solution. The major search engines out there will provide you with a back end system for you to manage and track your ad campaigns, but you will want to have an internal system of your own as well.
With so many different tracking platforms out there is may be hard to choose which is best for you. One of the best ways to find which platform is right for you is to read up on the latest reviews and comparisons between the different software.
Having the ability to rotate your landing page is very important when testing different ad copies and traffic sources. Just because one affiliate offer is available through several networks, it doesn't mean their payouts or conversion rates are the same. Being able to split the the different landing pages and actual conversions is a huge step in getting campaigns profitable.
There are several free tracking solutions out there, so you don't need to go and sign up for the most expensive ones out there. Pick and choose the features you want, then decide on a hosted and third party solution. Another great way to find the best tracking solution is to read reviews online from other users who are running active ad campaigns.