In business, you have to conduct competitive intelligence research to identify the locations of your competitors. However, the job of the researcher is not only to determine the many places where big companies established their corporations. He also has to survey the demands and needs of prospect clients regarding a certain product.
Looking for the locations of the competitors would give a sprouting company an idea about the specific places where it can establish. You can never just beat the pioneering companies when you put up an office near their location. The loyalty of the buying public is theirs. The best way to compete with them is to settle from a distant location and learn the behavior and needs of the community. If you win the hearts of your new market, the clients will spread the good news about your company to other people. Hence, they would think of getting products from you.
A survey is very important to determine the needs of the people in the new community. By doing so, you would be able to brand your product according to the desires of the buying public. You can earn the profits and meet stability for a long time if you are flexible in dealing with the needs of the community.
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